Search engine optimization, more commonly referred to as SEO, involves strategically optimizing the backend of your website in order to boost your online presence. In other words, SEO makes it more likely that your business will show up first when someone searches “best local realtor” on Google. The process of optimizing your website can be quite complicated. From using the proper keywords in your headers to incorporating the best meta tags and webhooks, Google’s complex series of algorithms are constantly changing, which is why it’s important to stay on top of this on a regular basis.
As for blogging, you might be thinking it's well past its prime; no longer relevant amidst an overabundance of podcasts, videos, GIFs, and memes. In spite of this, however, blogging is at an all-time high. Why, you ask? Simply put, it works. A well-managed blog contains high-quality content written specifically for your target audience. Not only will a blog showcase you as “the” local real estate expert, but it will also make your website significantly more likely to land at the top of a Google search, which is why blogs are a critical part of SEO. Lastly, blog posts make for great social media content that is both interesting and effective at driving traffic back to your site.