Let’s talk about how to get more referrals as a Realtor. Imagine this: getting a steady stream of referrals from your past clients and sphere, without sending a single “Do you know anyone looking to buy or sell?” text. Sound crazy? The truth is that great agents know the real secret isn’t in the ask—it’s in the experience. In this post, we’ll show you how to build a referral engine that runs on autopilot by creating moments your clients can’t help but talk about.
Create a Client Experience Worth Talking About
Referrals for Realtors don’t come from simply satisfied clients—they come from delighted ones. When people are surprised, impressed, or feel truly cared for, they naturally want to share that experience with others. That’s your golden opportunity to get more real estate referrals.
A standout experience could include:
- A hyper-personalized welcome package when they sign
- Timely updates so they’re never left wondering
- A smooth closing day with a thoughtful gift and follow-up
Think about how you can make every touchpoint feel just 10% more memorable. Those small moments are what get clients raving to their friends and family.
Build in Referral Moments (Without Making It Awkward)
You don’t have to ask for referrals—but as your clients’ Realtor and advisor, you can absolutely create moments that encourage them. Here’s how to do it smoothly:
- Include a short note in your client gift that says: “I love working with people like you. If you have any friends who need help buying or selling, I’m always happy to be a resource!”
- Share helpful market updates or homeowner tips via email so you stay top of mind.
- Use social media to celebrate your clients’ wins (with their permission), making them feel proud—and subtly reminding their network what you do.
These small nudges plant the seed to get more referrals as a Realtor, without ever needing to make a hard ask. Try it yourself!
Use Strategic Follow-Up to Get More Client Referrals
Most real estate agent referrals happen when you're not in the room, so you need to be present in your clients' minds long after closing. Here’s how:
- Set up automated email check-ins (1 month, 6 months, 1 year)
- Celebrate milestones like home anniversaries or birthdays
- Send out seasonal homeowner guides or curated vendor recommendations
Use tools like Homebot, Postable, or your real estate CRM’s drip campaigns to do this without extra effort. Staying relevant keeps you referable.
Want to Get More Referrals as a Realtor? Build a Business Clients Brag About
You don’t need a script or sales pitch to get referrals as a Realtor—you just need a system that creates real connection and consistent value. Focus on making your client experience so good, people can’t help but talk about it. Add a few smart follow-ups, and your referral pipeline will grow quietly and powerfully.
If you’re ready to turn your happy clients into a steady source of business, Ollin Reach can help you automate every touchpoint—without losing the personal feel.
