Looking for a simple, effective realtor marketing plan? You’re on the right track, because consistent marketing = consistent leads. But who has time to post every day, write email newsletters, AND follow up with leads? The good news is you don’t need hours. You just need 15 focused minutes and a simple system. In this post, we’ll show you how to set up a full week of real estate marketing using automation and scheduling tools.
Core Content for Your Weekly Realtor Marketing Plan
To jump-start your realtor marketing plan, start with the foundation. You don’t need to be everywhere, every day. Instead, focus on 3 impactful posts:
- 🏡 A recent listing or sold property
- 🎥 A quick 1-minute video with buyer/seller tips
- 👋 A personal post to show your human side
Use a simple content calendar template (like a Google Doc or Trello board) to plan these out in one sitting.
Want to level up your marketing content? Read this:
How Real Estate Content Marketing Makes Listings Go Viral Without Ads
Automate Your Social Posts with a Scheduling Tool
Next, load your content into a social scheduling tool like Later, Buffer, or Metricool. These tools let you:
- ✅ Post automatically across platforms
- 🕘 Schedule posts at peak engagement times
- 📊 Track what’s working (and what’s not)
You can batch your uploads for the week in 5–10 minutes. Done and dusted.
Need more help automating your realtor marketing plan? Start here:
These Real Estate Automation Tools Can Save You 10+ Hours a Week
Line Up One Email or Text Campaign
Want to stay top of mind with your database? Send ONE valuable message each week. That could be:
- 📨 A “Just Listed” or “Just Sold” email
- ✍️ A quick market update
- 📱 A friendly check-in text or client success story
Use your CRM (like Follow Up Boss, Wise Agent, or KVCORE) to automate delivery and track replies.
If you’re still not winning leads, follow this guide:
Losing Real Estate Leads? 3 Signs It’s Time to Rethink Your Marketing
Make a Realtor Marketing Plan That Works
Marketing for real estate agents doesn’t have to take over your life. With the right plan, you can show up, provide value, and stay visible—without logging into Instagram every day. In just 15 minutes, you can lock in a full week of outreach that drives leads, builds trust, and keeps your business growing.
