Summer is prime time to get a real estate referral from your past clients and personal sphere. The key is to build your referral pipeline without coming across as pushy. Simple, right? The reality is that, this time of year, some clients are lounging at the pool, scrolling their phones, or catching up with friends… which means the door is wide open for subtle, relationship-driven marketing that keeps you top of mind. Here’s how to make it happen—no sales pitch required.
For Real Estate Referrals, Focus on Connection, Not Conversion
The most successful real estate agents don’t get referrals by asking for them directly. More often, referrals come from staying connected. It’s a long game.
So, instead of sending out generic “Who do you know?” messages, focus on genuine check-ins. A quick, friendly “Hope you’re enjoying the summer—let me know if you ever need anything” goes a long way.
Clients remember who made them feel seen, not who begged for leads. Bonus points if you tailor your message with something personal—like a memory from their move or a shared interest.
Still not sure where to start? Read this. How to Build a Real Estate Referral Network
Use Social Media to Stay Warm (Not Salesy)
Summer is full of moments worth sharing—backyard upgrades, local events, family celebrations. Use your social content to stay visible by celebrating your past clients, highlighting neighborhood gems, and offering helpful seasonal tips. The key? Make it feel like a friend giving helpful advice, not a business pushing listings. You’ll attract referrals naturally as people associate you with community, trust, and value.
Not sure what to post next? Have these on the house. 3 Social Media Post Ideas Realtors Can Steal This Week
Make Giving Back Part of Your Real Estate Brand
Summer is a great time to align with causes your clients care about. Host a school supply drive, sponsor a neighborhood block party, or donate a portion of summer sales to a local nonprofit. These aren’t marketing gimmicks—they’re powerful ways to build community and deepen relationships. Clients refer agents who reflect their values, and giving back makes your name part of a larger story they’re proud to share.
Ready to upgrade your real estate brand? Read this. Build a Personal Brand for Realtors That Attracts High-Value Clients
Real Estate Referrals Come From Real Connection
You don’t need to beg for real estate client referrals. You just need to be the agent who shows up, adds value, and stays human.
This summer, lean into connection. Check in with past clients, show up on social in an authentic way, and find opportunities to support your community. That’s how you grow your business without ever sounding like a sales pitch.
Build a Referral Strategy That Works with Ollin Reach.
