Ready for an automated follow-up system that actually works? Chasing down leads one message at a time doesn’t scale, and it’s likely costing you clients. The best realtors know that consistent follow-up builds trust, but doing it all manually wastes hours you could spend closing deals. This two-step automated follow-up system saves time, keeps you top-of-mind, and runs while you focus on the work that moves the needle.
Step 1: Automated Follow-Up With Email Drip Campaigns
The first step to freeing up your time is setting up a short but effective automated follow-up email system in your CRM. This could be 3–5 emails spaced out in a sequence over 2–3 weeks, designed to nurture new leads with value (not just reminders).
Focus on helpful tips like “What to Know Before Buying in [your city]” or “3 Mistakes Sellers Make and How to Avoid Them.” Write them in a conversational tone and use merge tags (like the recipient’s first name) to keep it personal. A great CRM will let you build and automate these in just a few clicks.
Is your CRM too messy to use? Start here. Organize Your Real Estate CRM in Minutes: A Realtor’s Quick-Start Guide - Ollin Reach
Step 2: Add Smart Text or DM Automations
Sometimes it’s the short and sweet follow-up that gets a response. After your email campaign is set up, layer in a lightweight text or social DM automation. These should be simple messages like, “Just checking in—any questions I can help with this week?”
Tools like Follow Up Boss, Agent Legend, or ManyChat allow you to schedule these to go out at the perfect time.
Bonus tip: create different follow-up paths for buyers, sellers, and cold leads so every touchpoint feels relevant.
Track and Adjust with Built-In Analytics
Once your automated follow-up system is live, don’t just set it and forget it. Use your CRM’s analytics to track open rates, click-throughs, and replies. Are leads ghosting after email #2? Update it.
Is your text getting a high response rate? Double down. The beauty of automation is that you can test, tweak, and improve without having to start over. Over time, this system becomes smarter—and your follow-up becomes faster and more effective.
You might even find you have time to grow your business. How can you tell? 3 Signs You’re Ready to Scale Your Real Estate Business - Ollin Reach
Let Your Automated Follow-Up System Work While You Sell
You don’t need to choose between staying in touch and staying productive. With this simple automated follow-up system of just two steps—email sequences and smart message automations—you’ll keep leads warm and conversations flowing without lifting a finger. Set it up once, then let your system do the work while you focus on showings, negotiations, and what you do best: closing deals.
Want to jump-start your marketing and free your time to focus on what you do best? That’s what we do at Ollin Reach. Explore our services here and feel free to contact us with questions. We’d love to help.
