Before your listing goes live, there's one just listed email that can make all the difference. You've prepped the home, lined up your photographer, and teased the listing on Instagram—but this strategic pre-launch email helps build buzz, primes your network, and can even land a buyer before launch day.
Here's the simple email that top listing agents send before every launch, and why it works.
Build Anticipation Before You Hit the Market
Before your just listed email, you can send a pre-listing ‘coming soon’ email too. Think of this like a movie trailer—it gives just enough detail to spark interest, without revealing everything. Send it to your sphere, past clients, and local agents a few days before going live. Include teasers like:
- The neighborhood
- A few eye-catching features (think "ocean view" or "chef’s kitchen")
- A line like “Coming soon—full details this Friday!”
By creating early awareness, you position yourself as an agent who runs polished, strategic property marketing for your sellers.
PS. You ARE sending marketing emails, right? Here’s why email matters. Why Email Marketing for Realtors is Still Key in 2025 - Ollin Reach
The CTA for Your Just Listed Email
When you send your just listed email, always include one strong call to action: “Reply to this email for early access.” That line alone can lead to:
- Preview appointments with buyer clients
- Referrals from agents with motivated buyers
- Increased urgency when the listing goes live
This small step turns your email from a passive announcement into an engagement tool—and puts you in control of the launch timeline.
Bonus: Use the Just Listed Email as a Content Engine
Your email doesn’t have to work alone. Repurpose it into:
- A short Instagram Story teaser
- A script for a voice memo to your top clients
- A LinkedIn post for your referral network
The just listed email campaign is your real estate marketing launchpad. Sending it early gives you more ways to stretch your content and build momentum.
Make “New Listing” Announcements Your Marketing Power Move
A simple, well-timed just listed email can be the difference between a listing that quietly enters the market and one that launches with buzz.
Our tip: Don’t wait until the listing is live. Get in front of your network early, start conversations, and build momentum with this easy pre-listing strategy.
Want Done-For-You Real Estate Marketing Emails? Let Ollin Reach help.
