Wondering why you’re not getting referrals? You bend over backward for clients, deliver results, and keep in touch… so what’s missing? If your past clients aren’t sending people your way, it might not be about your service—it’s likely about your strategy. The truth is, most agents think they’re referral-ready, but there are small shifts that make a big difference.
You’re Forgettable (But Not on Purpose)
It’s not that people don’t like you. It’s that you’re not top of mind. Your clients are busy, and unless you’ve created consistent, meaningful touchpoints after closing, you’ve probably been mentally filed away under “great experience”… and left there.
Your fix: create a system to stay connected. Monthly newsletters, quarterly texts, or even sending birthday cards can help you stay visible—without being pushy.
Too busy for marketing? Start here. Real Estate Marketing on Autopilot: The Secret for Busy Agents - Ollin Reach
You Haven’t Trained Them to Refer You
Most clients don’t know how to refer you—or when. It’s not their job to read your mind. If you haven’t said something like, “I build my business through referrals,” or given them a clear scenario (e.g., “If you hear your coworker talking about moving…”), they won’t think of you at the right moment.
Your fix: normalize asking. You can make it casual, fun, even incentivized—but make sure it’s said.
Upgrade your ask with our guide: How to Get More Real Estate Referrals With Less Effort - Ollin Reach
You’re Only Asking at Closing
Yes, the closing table is a high point. But once the keys are handed off, most clients shift gears. That moment alone won’t carry your referral pipeline.
Your fix: build referral language into your long-term follow-up. Use social media, email, or client appreciation events to keep the conversation going—and to remind people that referrals are always welcome.
Stop Wondering Why You’re Not Getting Referrals
Referrals aren’t random. They’re the result of strategy, consistency, and staying connected long after closing. Want to be the name your clients mention at dinner parties or in group texts? Then don’t leave it to chance—make referrals part of the experience from day one.
Want a Referral Strategy That Feels Natural? Ollin Reach can help.
