Realtors have endless options for real estate social media marketing platforms. But which ones actually move the needle for listings?
Right now, Threads and TikTok are getting major buzz, but they work in very different ways. Here's what's working now, and where you should focus your efforts.
Why TikTok Still Wins on Reach
TikTok is still the king of short-form video, with an algorithm that puts content in front of new audiences fast. For realtors, this means your listings, market tips, and lifestyle content have a higher chance of going viral. The catch? Consistency matters—posting 3–5 times per week is ideal for staying visible.
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Threads: Better for Conversations and Community
Threads, Meta’s answer to Twitter, is gaining traction as a conversational space, and for real estate social media marketing too. It’s not about viral reach—it’s about deeper, more personal connections. For realtors, this means positioning yourself as a thought leader, sharing behind-the-scenes insights, and sparking conversations with your sphere.
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Should Realtors Use Both?
The truth is, you don’t have to pick one. TikTok brings visibility; Threads builds trust. The best strategy is to repurpose content—use TikTok for quick, engaging video tours and Threads for conversational follow-ups and personal commentary. Together, they cover both reach and relationship.
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Real Estate Social Media Marketing That Works
The smartest realtors aren’t choosing between TikTok or Threads—they’re using both strategically for their real estate social media marketing. Short-form video brings in new leads, while conversations keep you memorable. Together, they create a balanced digital presence that converts views into clients.
If keeping up with multiple platforms feels overwhelming, that’s where Ollin Reach comes in. We help realtors create, manage, and repurpose high-performing content so you can stay visible and consistent without burning out.
