Instagram real estate leads can be powerful for growing your business, but even the best agents hit slow months where engagement dips and inquiries dry up. That doesn't mean your pipeline has to stall. Here's how smart agents are generating leads outside of Instagram while still keeping their social presence strong.
Double Down on Your Database
When Instagram is quiet, your existing lead and past-client database becomes your best friend. Sending a personalized check-in email, running a quick text campaign, or even dropping a voicemail can spark conversations with past clients and warm leads. Unlike working Instagram real estate leads, these messages land directly where your contacts already are.
Lean Into Referral Networks
Slow social seasons are the perfect time to nurture your referral network. Reach out to other agents in different markets, connect with local business owners, and remind your sphere that referrals are part of your business. Often, one strong referral relationship can outperform weeks of Instagram posting.
RELATED: How to Build a Real Estate Referral Network
Test a Different Platform for Real Estate Leads
Instead of stressing over slow Instagram numbers, use the time to test another platform. LinkedIn, TikTok, or even YouTube Shorts may resonate better with your audience. Diversifying not only protects your lead flow but also helps you discover where your next wave of clients may already be hanging out.
RELATED: Tired of ‘Just Listed’ Posts? 3 Real Estate Content Ideas That Build Your Brand
Instagram Real Estate Leads Are Just the Beginning
Social media cycles are unpredictable, but your lead flow doesn’t have to be. By leaning on your database, strengthening referral connections, and experimenting with new platforms, you’ll keep your pipeline moving even when Instagram is quiet.
If you’d rather not juggle all of this on your own, Ollin Reach can help. We build multi-channel marketing systems for realtors, so you’re never dependent on one platform for leads.
