Time is one of the most valuable resources for real estate agents, and real estate marketing automation can help you reclaim 10+ hours weekly without losing your personal touch. Smart automation allows you to simplify marketing and client management while maintaining authentic relationships. Here are three real-world real estate marketing automation setups that agents are using successfully, and you can replicate them too.
Automated Lead Follow-Ups
The moment a lead comes in, your follow-up needs to be instant—but doing it manually is exhausting. Automation can handle this for you. Set up drip emails or texts that engage leads immediately and continue nurturing them over weeks. Example: a new buyer inquiry triggers a 3-step email series with personalized tips, neighborhood insights, and a friendly check-in. Agents report saving hours weekly while keeping leads warm and responsive.
RELATED: 3 Easy Ways to Automate Your Real Estate Marketing
Listing and Open House Notifications
Instead of manually sending every listing or open house announcement, use automation to deliver updates to your audience. For example, when a new property hits the market, your system can automatically post to social media, send an email to interested clients, and update your website. Realtors using this setup spend significantly less time on repetitive announcements while maintaining a consistent presence in front of clients.
RELATED: Real Estate Marketing Strategy: Turn Open House Leftovers into Leads
Monthly Client Nurture Sequences
Top-performing agents use automated monthly sequences to stay top of mind with past clients. These aren’t salesy emails—they’re value-driven, with market updates, seasonal home tips, or local recommendations. By automating this sequence in your CRM, you ensure clients feel cared for without sending dozens of individual messages, saving hours every month and generating more referrals over time.
RELATED: Your Real Estate CRM Is a Gold Mine. Here’s How to Use It
Spend Less Time on Repetitive Tasks, More on Relationships
These three automation setups aren’t hypothetical—they’re used by real agents to save over 10 hours each week while keeping communication warm and personal. If you want to implement these workflows without spending weeks figuring out the setup, Ollin Reach can build, automate, and manage it all for you. Free up your schedule, nurture your leads, and grow your business without the busywork.
