With real estate automation tools, saving time for agents is easier than ever. Too busy to scale? That was Erin, a solo agent juggling listings, lead follow-up, social media, and admin work… until she set up three simple automations that gave her back 10+ hours a week. If you’re doing it all manually, consider this your sign to evolve. Smarter real estate systems and automation tools are your secret weapon. Here’s exactly what Erin automated (and how you can do it too).
Automation Tools for New Real Estate Leads
Before: Erin would manually respond to new leads every evening with a custom email or text. It was time-consuming—and easy to miss a few.
Now: Every new lead that enters her real estate CRM (she uses Follow Up Boss) is automatically enrolled in a short email drip sequence:
- Email 1: “Here’s what to expect when working with me”
- Email 2: Local market overview + helpful blog post
- Email 3: CTA to schedule a call
These are triggered instantly—and personalized with first names.
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Automating Your Weekly Real Estate Marketing
Erin was spending hours each week writing social media captions and posting everything manually. Now, she batches all her content on Sunday using Later (one of many automated real estate marketing apps) and schedules posts for:
- 🏡 New listings
- 💡 Quick video tips
- 👋 Personal/lifestyle content
She even repurposes content from past weeks using templates. Total time to plan, write, and schedule? Under 30 minutes.
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Post-Close Client Follow-Up (Saved 3+ Hours/Week)
The fortune is in the follow-up… but Erin often forgot to check in with past clients. Now, she uses her CRM to trigger a follow-up automation:
- 1 week after closing: check-in text + Google review request
- 1 month after: home care tips email
- 6 months later: market update + reminder she’s always available
These small touches make her unforgettable—and drive repeat business.
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Save Time With Real Estate Automation Tools
Erin didn’t add more hours to her schedule. She just added better systems. With the right real estate automation tools and strategies in place, she’s more present with clients, less stressed, and more productive than ever. If you’re ready to reclaim your time and refocus on what matters, start with one automation this week. Your future self will thank you.
Want expert help with hands-off marketing, follow-up and lead generation? At Ollin Reach, we help you do what you do best—helping clients and securing sales—while we handle the rest. Learn more about our services here.
