Gen Z homebuyers are officially here, and they're not just following TikTok dances. They're following real estate agents who know how to capture their attention.
If you've been focusing only on Facebook or Instagram, you might be missing out on a huge opportunity this fall. Let's talk about where Gen Z is scrolling, clicking, and scheduling their tours—and how you can meet them there.
Why Gen Z Is a Different Kind of Homebuyer
Born between 1997 and 2012, Gen Z has grown up in an always-online world. They’re savvy researchers, skeptical of pushy sales tactics, and they crave authenticity. They’re also entering the housing market earlier than expected—sometimes with help from family, sometimes on their own.
To win their attention, real estate agents need to think beyond traditional listing promotion and start creating content that feels like a conversation, not an ad.
The Platforms That Gen Z Homebuyers Actually Use
If you want to connect with Gen Z homebuyers, you need to go where they are:
- TikTok – Not just for dance trends; it’s full of quick property tours, home-buying tips, and relatable agent content.
- YouTube Shorts – Short-form, snackable content that delivers value fast.
- Instagram Reels – Still a go-to for visually striking listing videos and educational snippets.
- Pinterest – A surprising hotspot for Gen Z home inspiration boards.
Pro tip: Repurpose your listing videos across multiple platforms so you’re not doubling your workload.
Want your social content to reach more leads? Start here. 1 Post, 3 Uses: Multiply Your Social Media Content Strategy for Realtors - Ollin Reach
Real Estate Social Media Content That Turns Browsers into Buyers
Gen Z homebuyers don’t just want to see your listings and client success stories. They want to feel like they know you. Share:
- “Day in the life” clips showing your behind-the-scenes work
- Quick tips on budgeting, home tours, or negotiating
- Stories from other first-time buyers you’ve helped
- Honest takes about market challenges and how to navigate them
Authenticity wins. Ditch the overly polished scripts and embrace relatable, high-value posts that make you the agent they trust when they’re ready to buy.
Meet the Next Wave of Gen Z Homebuyers Where They Are
Gen Z homebuyers are here, and they’re ready to do business with agents who understand their digital-first mindset. By showing up on the right platforms with the right content, you’ll not only connect with these emerging buyers—you’ll position yourself as their go-to resource for years to come.
With Ollin Reach, you don’t have to guess what content works or spend hours editing videos. We’ll help you craft a Gen Z-friendly marketing plan that builds trust, drives engagement, and keeps you top of mind when it’s time to close.
