Boost real estate client engagement with one simple pre-holiday email that reconnects you with past clients naturally!
This straightforward, warm message helps you stay top-of-mind, spark referrals, and maintain relationships without sounding salesy. Use the template below to send a perfectly timed note that feels personal, helpful, and seasonally appropriate.
Why This Email Works (And Why You Should Send It Now)
Most agents skip holiday follow-ups because they don’t want to sound generic or intrusive. But a holiday-themed check-in done right does the opposite: a prime opportunity for real estate client engagement, it strengthens your relationships and reminds them you’re still their go-to resource.
This email works because it checks three boxes:
- It’s personal and warm (no hard sales).
- It’s helpful without being pushy.
- It opens the door for referrals naturally.
People are already thinking about hosting, traveling, gifting, and reconnecting — which makes this the perfect moment to show up with value and a friendly nudge.
RELATED: Why Email Marketing for Realtors is Still Key in 2025
The Simple Holiday Follow-Up Email Template
Here’s a plug-and-play version you can personalize. Keep it short, warm, and focused on them:
Hi [Client Name],
I hope you and your family are getting ready for a relaxing holiday season. Before the year wraps up, I wanted to check in and see how everything is going with the home. If you need anything — contractor recommendations, help with end-of-year planning, or just have questions about the market — I’m here.
And if you know anyone thinking about buying or selling in the new year, please feel free to send them my way. I always appreciate your referrals, and I’m never too busy to help someone you care about.
Wishing you a wonderful holiday season!
[Your Name]
Feel free to add a small personal detail if you know one — a kid’s sport, a recent renovation, a pet’s name — but don’t overthink it. Warm and simple wins here.
When to Send It
Send it between mid-November and the second week of December. This keeps you early enough to avoid inbox overwhelm, while still tying directly into the holiday season. If you want an even higher reply rate, segment your list and schedule messages over a couple of days to keep them personal.
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Pro Tips to Increase Replies
Body Text:
• Add a quick one-sentence P.S. like “P.S. Let me know if you’d like my list of trusted local holiday service providers.”
• Keep the subject line soft and human. Try: “Quick holiday hello” or “Wishing you a wonderful season.”
• Avoid talking about the market unless they ask — this email is relationship-first.
RELATED: 3 Easy Ways to Automate Your Real Estate Marketing
Ace Your Real Estate Client Engagement This Holiday Season
This tiny touchpoint is one of the highest-ROI emails you can send all year for real estate client engagement strategies. It nurtures past clients, reopens conversations, and creates easy referral opportunities without sounding salesy or scripted. If you want a stress-free way to stay top-of-mind before the year ends, this is it.
And if you want help planning out your entire seasonal marketing strategy (including emails like this), Ollin Reach can take it off your plate. From branding to content to full client nurture systems, we make your marketing simple, polished, and totally done-for-you. Let’s grow your business together.
