Fall is a busy season for real estate referrals. School's back, listings are moving, and the holidays are just around the corner. But it's also one of the best times to generate referrals, especially if you do it in a way that feels organic. If the idea of asking for referrals makes you cringe, good news: You don't have to. These simple, seasonal strategies will keep you top of mind without awkward asks.
Show Client Appreciation for Real Estate Referrals
This doesn’t have to be a big event or a fancy gift. A handwritten note, small pumpkin bread delivery, or even a “thinking of you” text with a fall-themed GIF can go a long way.
Remember, you’re not selling. You’re staying in touch in a thoughtful, personal way. And when you stay top of mind, referrals tend to follow naturally.
🍂 Try this: “Hope you’re loving this fall weather! Let me know if you need a vendor for yard clean-up—I’ve got a great list.”
Want to level up your real estate referral strategy? Read our comprehensive guide: How to Build a Real Estate Referral Network - Ollin Reach
Give People a Reason to Refer You As Their Realtor
Sometimes people don’t refer you because they don’t know how. Make it easy.
Use your social media or newsletter to share the kind of clients you’re looking to help. Be specific, short, and helpful. Example:
“I’m currently working with a family relocating before the holidays. If you know anyone looking to buy or sell before the end of the year, I’d love to help them make a smooth move.”
This plants the seed and positions you as active and in-demand.
Automate a Quarterly Check-In
Set up a recurring reminder or automation in your real estate CRM to check in with past clients every quarter. A quick message like:
“Hey [Name], just popping in to say hi—how’s the house treating you this fall?”
When you maintain relationships with your contacts, you naturally get more real estate referrals.
Bonus tip: Include a fun seasonal resource, like a fall home maintenance checklist or a list of local events.
Real Estate Referrals Shouldn’t Feel Like Work
The most successful agents know that real estate referrals don’t come from pushing. They come from presence.
Stay visible, be helpful, and connect like a human. With a few simple fall touches and smart systems, you can generate consistent referrals without feeling like a salesperson.
Want Ready-to-Go Fall Referral Templates? Work with Ollin Reach today.
