Ever had buyers go radio silent when the listings dry up? It’s frustrating—but normal. In a slower market, buyer motivation can wane. The good news? You can keep them engaged without feeling pushy or repetitive. With the right mix of strategy and communication, you’ll build trust and stay top of mind until the right home hits.
Reframe What “Progress” Looks Like
In a fast market, progress = showings. In a slow one? It’s education, prep, and strategy.
Keep your buyers motivated by reminding them that reviewing comps, understanding neighborhoods, and clarifying must-haves are wins. They’re making progress—even without a new tour on the calendar.
🔑 Try this: Send a weekly check-in highlighting what you’ve learned or refined that week.
Stay in Touch (Even When There’s “Nothing New”)
Silence makes buyers anxious. If you only reach out when there’s a new listing, they’ll start to feel forgotten—or worse, start browsing Zillow with someone else.
Instead, build a lightweight weekly touchpoint. Share one of these:
- A market update or stat
- A behind-the-scenes tip (like what’s happening in off-market networks)
- A resource, like a buyer FAQ or local lender spotlight
Make Prep Work Feel Empowering
Slow market? Perfect time to tackle buyer readiness.
Help your clients:
✅ Get fully pre-approved
✅ Review financing options
✅ Talk through offer strategies
Frame this as insider prep—not busywork. The more prepared they are now, the faster they can act when the right property appears.
Stay Engaged = Stay Ahead
When you keep the communication flowing, reframe progress, and use the downtime for prep, you build trust that lasts well beyond this season. Want to Automate Weekly Buyer Check-Ins? Let Ollin Reach help.
