How to Win Back a Client Who Ghosted You

It happens to the best agents. Here's how to handle it like a pro.

Your client seemed excited. You showed them homes, answered their late-night texts, maybe even crafted the perfect CMA. And then… crickets. Getting ghosted stings—but it doesn’t have to mean the relationship is over. With the right approach, you can re-engage past leads, reignite interest, and sometimes even salvage the deal.

Check the Emotion, Then Check Your CRM

Before you fire off a “Did I do something wrong?” message, pause. Getting ghosted isn’t always personal—it could be bad timing, fear, or simply life getting in the way.

Once you’ve taken a breath, review your notes. What stage were they in? What were they worried about? What’s changed in the market since? Context is key to crafting a smart re-entry.

📌 Pro tip: Use your CRM to see if they’ve opened past emails or clicked on links. Silent doesn’t always mean gone.

Is your CRM a mess? Start here. Organize Your Real Estate CRM in Minutes: A Realtor’s Quick-Start Guide - Ollin Reach

A quick review of your notes will help you send a more thoughtful follow-up.

Reach Out with Value—Not Guilt

“Just checking in” feels stale, and a little guilt-inducing. Instead, try this:

“Hey [Name], saw this off-market listing and thought of you—want me to send more like it?”
“Rates just dropped—would you like a quick rundown of what that could mean for your buying power?”

Lead with relevance, not pressure. You’re not chasing—you’re re-offering value.

A personalized tip or update shows you're still in their corner—no pressure needed.

Make It Easy to Reconnect

If they are interested but embarrassed they ghosted you, don’t make it awkward. Invite them back with zero judgment and a clear next step:

“Timing is everything. If now’s a better moment to restart, here’s my calendar link—would love to reconnect.”

Better yet, offer a low-pressure option like a quick market update call, or even a buyer prep checklist to review at their pace.

Make it easy (and comfortable) for clients to come back into the conversation.

From Silence to Sold

Ghosting isn’t always goodbye. Sometimes it’s just a pause—and the right message can turn it around. By showing empathy, offering timely value, and making reconnection easy, you leave the door open for a return. And when they walk back through it? You’ll be ready. Need Help Writing the Perfect Re-Engagement Message? Let Ollin Reach help today.