Ever open your CRM and freeze at the thought of what to say to a past client or cold lead? You’re not alone. The good news: reconnecting doesn’t have to be awkward or forced. With these three proven scripts, you’ll turn “it’s been a while” into “let’s work together again.”
Script #1 — The Market Update Check-In
When to use: Ideal for past clients or old leads who were once interested in buying or selling.
What to say:
“Hey [Name], I was reviewing recent market trends in your area and thought of you. Prices have shifted quite a bit since we last spoke — would you like a quick update on what your home could sell for today?”
This works because it provides value right away and ties your message to current, relevant data.
Script #2 — The Personal Touch Message
When to use: For clients you’ve built rapport with but haven’t contacted in months.
What to say:
“Hi [Name], I saw [personal or seasonal connection — like the school year starting, the holidays, etc.] and it reminded me of your move last year! How’s everything going in the new place?”
Adding a human, specific touch shows you remember details that matter — something automation alone can’t replicate.
Script #3 — The Value-First Referral Ask
When to use: For past clients you’ve already helped successfully.
What to say:
“Hey [Name], I hope you’re doing great! I’m working with a few buyers looking for homes like yours in [area]. If you know anyone thinking about selling soon, I’d love an introduction — and of course, I’m always here if you need anything real estate-related.”
It’s a soft ask with a clear purpose that opens the door for referrals while reinforcing your expertise.
Build Confidence in Every Conversation
Re-engagement doesn’t have to feel uncomfortable or salesy — it just needs structure and sincerity. Use these scripts as templates, then customize them with your tone and details. You’ll sound natural, provide value, and reopen relationships that might’ve gone quiet. Streamline Your Client Follow-Ups with Ollin Reach.
