Ready to start real estate video marketing? The reality for agents is that you don’t need a production team or a professional camera crew to create videos that sell homes. In fact, the most effective real estate videos in 2025 are short, punchy, and personal—just 60 seconds or less.
If you’re looking to showcase a client’s listing, answer a client FAQ, or give a sneak peek behind the scenes, this guide will show you exactly how to shoot a 1-minute real estate marketing video that drives engagement and leads—no experience required.
Follow the “Hook, Value, Call-to-Action” Formula
Attention spans are shorter than ever, so start strong. Use this simple format to plan your real estate video marketing content:
- Hook (0–5 sec): Ask a question or share a bold statement. Example: “This Laguna Beach home has a hidden wine cellar—want a peek?”
- Value (5–45 sec): Highlight 2–3 features of the property or share a tip. Stay focused and speak clearly.
- Call-to-Action (45–60 sec): End with a prompt: “DM me to book a showing” or “Click the link for the full tour.”
Still not convinced that video matters? Read: Do You Need Video for Real Estate Listings? Why It Matters in 2025
Use What You Have (Smartphones Work Great!)
Don’t let gear hold you back. Most modern smartphones shoot in 4K and are more than enough for short-form content. Just make sure you:
- Film in vertical orientation (for Reels, TikTok, and YouTube Shorts)
- Use natural lighting or a ring light near windows
- Hold the phone steady—or better yet, use a tripod or gimbal
Avoid over-editing. Simple cuts, subtitles, and a light background track go a long way.
Wondering what type of content works best? Learn more in our guide: The Best Video Marketing for Realtors in 2025
Repurpose Your Real Estate Video Marketing
Once your video is ready, don’t just let it sit. Share it (and reshare it) where it matters most:
- Post first to Instagram Reels, TikTok, and YouTube Shorts (short-form content platforms)
- Add it to your listing page or email marketing
- Turn it into a carousel or blog post with stills and key points
Use relevant hashtags, geo-tags, and a compelling caption to boost reach. And don’t forget to reshare it 2–3 times—people don’t see everything the first time.
Want more hyper-local marketing reach? Read: How to Start Geo-Farming Real Estate and Dominate Your Local Market
With Real Estate Video Marketing, You’re Just 60 Seconds Away from a Lead
The most effective video marketing for Realtors and teams doesn’t require perfection—it just requires consistency and clarity. With this simple format, you can create 1-minute videos that capture attention, build trust, and sell more homes. Start small, stay consistent, and let your personality shine through.
Want help building a social strategy that keeps you visible and consistent without all the guesswork? That’s exactly what Ollin Reach was built for.
