Fall means football season, and for many homebuyer and seller clients, weekends are already spoken for, making traditional realtor networking strategies less effective.
Instead of fighting for attention during this busy season, smart agents are leaning into their team’s schedule to network and enjoy the game. With the right strategy, you can build stronger relationships, generate leads, and still make kickoff every Sunday.
Host Game-Day Client Events
Football games are a natural reason to gather and a perfect opportunity for realtor networking strategies. Hosting a casual client appreciation event around a local college or pro game can turn a fun Saturday into a networking win.
Think: a tailgate with past clients, a potluck watch party, or even sponsoring a community event tied to the season. The relaxed atmosphere makes it easier to connect and deepens relationships that lead to referrals later.
RELATED: How to Build a Real Estate Referral Network
Use Football Season for Content Themes
Your social media doesn’t have to take a backseat to the season—it can join the conversation. Create posts with football-themed captions (“This home is a touchdown!”), run polls about favorite teams in your market, or tie open houses to game-day snacks and décor. Aligning with what your audience already cares about keeps your brand relevant and memorable during a competitive time of year.
RELATED: 1 Post, 3 Uses: Multiply Your Social Media Content Strategy for Realtors
Protect Your Time With a Game-Day Calendar
If football season is important to you (or your clients), block off kickoff times in advance. Schedule your marketing, client calls, and showings around those non-negotiables. By planning a “football-season calendar,” you create space for both personal enjoyment and professional consistency. Clients respect boundaries—and they’ll appreciate that you’re organized enough to balance both.
RELATED: The Smart Guide to Work-Life Balance for Real Estate Agents
Work Smarter, Play Harder With Realtor Networking Strategies
Networking for realtors doesn’t have to compete with football season—it can complement it. By aligning your events, content, and schedule with the season, you’ll deepen connections, keep your marketing relevant, and protect your time.
At Ollin Reach, we help agents design marketing calendars and campaigns that free up time for what really matters—like catching the game and closing more deals. Ready to streamline your marketing so you never miss kickoff again?
