Struggling to come up with fresh ideas for your Realtor social media accounts? You’re not alone! Engaging your audience of buyer and seller leads, past clients, and personal sphere requires a strong mix of creativity and social media strategy for real estate. The good news? You don’t need to reinvent the wheel. Here are three ready-to-go social media post ideas for Realtors that you can use this week to boost engagement, connect with your audience, and keep your followers excited about you.

Share a Behind-the-Scenes Realtor Moment

People love a glimpse behind the curtain, especially in real estate! (As dozens of successful real estate TV shows confirm!) So why not show them a sneak peek of what it’s like to stage a home, host an open house, or how you work with real estate clients? This type of content feels authentic and relatable, helping your audience connect with you on a personal level as a Realtor and trusted resource.

• Realtor Social Post Example: Post a photo or short video of you prepping for a showing with the caption: “Behind the scenes of today’s open house 🏡✨ Setting the stage for a dream home! What do you think of this setup? #RealEstateLife #OpenHouseDay”
• Pro Tip: Use Instagram Stories or Reels to share quick, casual moments in real-time.

Want help creating scroll-stopping social media content for real estate agents? Explore our services to see how we can make it happen.

Post a Fun Real Estate Poll or Quiz

Interactive posts are an easy way to spark engagement and keep your social media audience involved as a real estate agent. That’s why we suggest creating a quick poll or quiz related to real estate or similar lifestyle topics. Not only does this social media strategy get people commenting, but it also helps you learn more about what your audience loves.

• Example Real Estate Poll Ideas:
  • “Which feature would you want in your dream home: a pool or a home theater?”
  • “What’s more important to you in a home: location or size?”
• Pro Tip: Use Instagram’s poll or quiz stickers to make it fun and easy for followers to participate.

Discover more ways to engage your audience by checking out our story and how we help real estate pros grow their presence.

Spotlight a Local Business or Upcoming Event

Show your support for the community by highlighting a local business, event, or hidden gem in your real estate service area. This positions you as the go-to local expert for your real estate market while also building goodwill with other local professionals.

• Example: Post a photo of a new coffee shop in town with the caption: “Just discovered this amazing local spot ☕️ Perfect place to grab a coffee before a busy day of showings! Have you been here yet? #LocalLove #SupportSmallBusiness”
• Pro Tip: Tag the business or event to encourage shares and increase your reach.

Ready to make your real estate social media content stand out? See how we compare to doing it all yourself.

Keep Your Realtor Social Media Content Fresh and Engaging

Social media for Realtors doesn’t have to be stressful or time-consuming. With these three post ideas—behind-the-scenes moments, fun polls, and local spotlights—you can easily keep your audience engaged and your real estate brand top of mind. The key is consistency and authenticity.

Need help managing your social media? Contact Ollin Reach to learn how we can help you create content that attracts clients and grows your business.