As real estate agents, we’ve all been there—trying to juggle emails, phone calls, and to-do lists simultaneously, thinking we’re being super productive. But science says otherwise. For most Realtors, multitasking doesn’t just slow you down, it also reduces the quality of your work. Let’s see why multitasking isn’t the productivity hack you think it is and how focusing on one task at a time can help you accomplish more with less stress.

Multitasking Decreases Productivity for Realtors

It might feel like you’re getting more done when you multitask, but studies show it’s actually the opposite for real estate agents and other professionals. Research from Stanford University found that multitaskers take longer to complete tasks and make more mistakes compared to those who focus on one thing at a time.

• Why This Happens: Your brain isn’t designed to do multiple complex tasks simultaneously. Switching between tasks forces your brain to repeatedly reorient, which slows you down and drains your mental energy.
• Pro Tip: Block time on your calendar to focus on one activity, whether it’s returning client calls or preparing for an open house.

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Multitasking Harms Your Focus

Every time you switch tasks, you lose focus and momentum. Known as “task-switching costs,” this phenomenon can take up to 23 minutes to fully refocus on the original task. For busy Realtors, these interruptions can add up quickly, leaving you feeling behind and overwhelmed.

• Why Focus Matters: When you single-task, you can give your full attention to what matters most, whether it’s negotiating a deal or building client relationships.
• Pro Tip: Eliminate common distractions, like social media notifications or an overflowing inbox, during your focused work sessions.

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Multitasking Increases Stress Levels (and More Stress is the Last Thing Realtors Need)

Juggling too many tasks doesn’t just impact your work as a Realtor, it affects your mental health, too. Research shows that multitasking raises stress hormones like cortisol, leaving you feeling anxious and frazzled.

• Why Stress Matters: Chronic stress impacts your productivity, decision-making, and overall well-being. Realtors already manage high-stakes deals and client demands, so minimizing stress is crucial.
• Pro Tip: Practice single-tasking and build breaks into your schedule to reset and recharge throughout the day.

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How Realtors Can Master Your Day with Focus

Multitasking might seem like the key to staying on top of your responsibilities, but it’s really slowing you down and adding unnecessary stress. By embracing single-tasking, you can boost your productivity, improve your focus, and feel more in control of your day.

Want to take the next step in optimizing your workflow? Contact Ollin Reach to see how we can help you streamline your business and focus on what you do best.