Halfway through the year, it’s easy to lose momentum—or feel overwhelmed trying to keep up. But July is the perfect time to slow down just enough to speed up. A simple 30-minute mid-year business reset can help you refocus, refine your systems, and ramp up for a powerful Q3. If you’re planning a mid-year reset, this guide will walk you through exactly what to review and where to double down.
Start with the big picture: what were your goals for the year, and where do things stand? Look at your transaction count, GCI, lead sources, and marketing consistency. Don’t panic if you’re off track—now’s the time to realign. Ask yourself: What’s working? What’s not? What’s worth doubling down on? Set fresh 90-day goals that feel both realistic and motivating. Remember, clarity drives action.
The key to increasing GCI? Scalable systems. Learn more: Realtors Guide to Increase GCI Beyond the $500K Plateau
Even the best goals fall flat without strong systems behind them. Take a look at your CRM, email sequences, transaction templates, and content calendar. Are they still working for the business you have now? What can be streamlined or delegated? This is also a great time to check on your automations—like lead routing, client follow-ups, or scheduled social media posts. A 15-minute tweak here can save hours down the line.
Not sure where to start? Read this. Stop Wasting Time: 3 Tasks Real Estate Agents Are Outsourcing Right Now
Need a jolt of momentum? Pick one high-impact marketing move to launch in July. That could be a short-form video series, a new neighborhood landing page, or a client appreciation event. The goal is to create visibility and energy heading into Q3. Bonus points if it re-engages your past clients or warms up old leads sitting in your database. You don’t need to overhaul everything—just create a spark.
While you’re making a new plan, why not automate the simple things? Start here. Real Estate Marketing on Autopilot: The Secret for Busy Agents
Don’t wait until you’re burned out to re-evaluate. A July tune-up gives you the clarity and structure to move into Q3 with purpose. Check your goals, fix your systems, and launch one smart marketing move.
In just 30 minutes, you’ll be back in control—with a business that feels more intentional, and a schedule that works for you (not the other way around).
Need Help Resetting Your Business? Contact Ollin Reach today.
Summer has long been a busy season for real estate, but in 2025, luxury homes are under contract faster than ever. What’s changed? Buyers are making decisions quickly—but only when listings are positioned strategically. If you’re in the high-end market, now is the time to double down on what’s working. Here’s what top agents are doing to get luxury homes under contract quickly—and how you can do the same.
Affluent buyers in 2025 are busy, decisive, and less interested in scrolling through cookie-cutter listings. That’s why agents who pair sharp visuals with lifestyle-driven storytelling are seeing results. Highlight what the home offers beyond its specs—think “sunset dinner parties by the pool” or “walk-to-the-sand mornings.” Use short-form video, 3D tours, and drone footage to deliver the experience quickly. Listings with a clear emotional hook and immediate visual payoff are standing out—and selling fast.
The most effective agents are investing in geo-targeted ads and email retargeting to reach high-intent buyers where they already are—online. Rather than casting a wide net, they focus on quality leads using custom audiences, lookalike campaigns, and direct outreach to their network of wealth managers, attorneys, and past clients. This strategic targeting shortens the timeline from listing to offer by getting the right eyes on the right homes, fast.
Luxury buyers expect more than a key box and a handshake. The agents closing high-end deals this summer are creating curated in-person experiences—from private showings with refreshments and ambiance to after-hours twilight tours. Staging is dialed in, scents are subtle, and each home feels like a five-star hotel. These details don’t just impress—they encourage serious offers from serious buyers.
Getting luxury homes under contract quickly in summer 2025 isn’t luck—it’s smart marketing, thoughtful targeting, and creating standout experiences. By focusing on speed, story, and strategy, you can shorten the time between list and close. Want help putting this strategy into action? Work With Ollin Reach today.
Want to improve your real estate marketing in 2025, but not sure what type of content to create or platforms to post on? When we talk to Realtors and marketing teams, this is a common concern.
The truth is that social media trends move fast—and in 2025, the gap between agents with a strong real estate marketing plan and those without is wider than ever. That’s why the question isn’t if you should be on social… it’s where and what you should be posting to attract real estate clients.
In this post, we break down the top-performing social media platforms and content types for real estate marketing this year, plus proven tips we use to boost engagement and generate authentic leads.
While new platforms pop up constantly, these are the top three that continue to drive real estate marketing results in 2025:
For your real estate marketing strategy, target the online platforms that your ideal clients are using, and then commit to being consistent. It's better to do one platform well than spread yourself too thin.
Not all content is created equal. In 2025, we’ve seen a few post types helping Realtors boost visibility and build trust more than the rest:
Pro Tip: For better engagement and reach, add captions to every video, and make sure each post includes a clear call to action like “Comment below” or “DM for more info.”
Your real estate marketing content should be designed for interaction, not just impressions. Here’s how top agents are turning social media views into actual leads:
The secret to success: Show up like a helpful expert, not just a salesperson. Relationships are the new key to ROI for real estate marketing.
When everyone’s doing real estate marketing on social media, just showing up and making noise does not guarantee results. The truth is, in 2025, the most successful real estate agents aren’t the loudest—they’re the smartest about how and where they show up in social feeds.
By focusing on the right platforms, creating content that connects authentically, and showing up with a real purpose, you can build a presence that generates trust, engagement, and referrals.
Need help making it all happen without burning out? Ollin Reach gives you the tools, templates, and strategies to stay visible and build a brand that works—on autopilot.
Struggling with unpredictable real estate leads? You’re not alone. Many Realtors rely on outdated tactics or sporadic efforts that don’t deliver steady results of new, valuable home buyer and seller leads. But with the right marketing strategy, you can create a consistent pipeline of leads that keeps your business thriving in 2025 and beyond. From leveraging the latest tech to building strong relationships, here’s what you need to know to stay ahead.
If you’re not investing in digital ads as a real estate agent, you’re missing out on one of the most powerful tools for consistent lead generation. Platforms like Google Ads and social media ads let you target your ideal audience with precision.
Pro Tip: Optimize your ad spend by testing different headlines, visuals, and calls to action. Learn how Ollin Reach can streamline your marketing efforts.
Email marketing might sound old-school, but it remains one of the highest ROI tools for real estate agents. To make it work, focus on personalization and consistency.
Not sure where to start? Check out how Ollin Reach helps realtors automate lead nurturing.
In 2025, your online presence is your digital storefront as a real estate agent. If potential clients can’t find you, or if they don’t like what they see, you’re losing leads and losing business. Make sure your real estate agent (or team) website and your social media work together to build credibility and trust.
Want help building a strong digital footprint? See how Ollin Reach compares to hiring an in-house marketing assistant.
Consistent buyer and seller leads aren’t just a dream—they’re the result of a focused, modern marketing strategy. By investing in digital advertising, leveraging email marketing, and strengthening your online presence, you can build a pipeline that keeps your business thriving in 2025.
Feeling overwhelmed? Contact Ollin Reach to create a custom marketing plan that saves you time and delivers results.
As the real estate industry evolves, staying ahead of listing marketing strategies is critical to making listings stand out. In 2025, buyers expect immersive experiences, creative visuals, and innovative technology that highlight every detail of a property. These cutting-edge listing marketing tactics will not only elevate your listings but also position you as a leader in your market.
In 2025, buyers want to experience properties before stepping through the door. Immersive virtual tours and 3D walkthroughs bring homes to life, allowing potential buyers to explore every room and feature from their devices.
Property marketing technologies like Matterport and EyeSpy360 are leading the way, offering high-resolution visuals and interactive features. Enhance these tours with engaging captions and hotspots that highlight key property features, such as luxury finishes or breathtaking views.
Need help creating standout virtual content? Check out Ollin Reach’s services.
Social media remains a powerhouse for showcasing real estate listings. To stand out as a Realtor on social media, utilize short-form videos, such as Instagram Reels or TikTok, that spotlight a property’s best features in a creative and engaging way.
Pair these visuals with ad targeting tools on platforms like Facebook and Instagram to reach buyers who match your listing’s ideal audience. Don’t forget to incorporate hashtags and keywords to increase discoverability in your real estate listing marketing.
Curious about how social media can boost your property marketing? Discover our story and approach.
Artificial Intelligence (AI) is transforming real estate property marketing in 2025. Tools like ChatGPT and predictive analytics software allow agents to personalize campaigns for different buyer personas. From tailored email campaigns to dynamic property descriptions that adapt to buyer preferences, AI saves time while enhancing results.
AI can also automate market insights, helping you identify trends and target the right audience for each listing. When paired with professional branding, these tools ensure every marketing effort speaks directly to your buyers.
Explore how Ollin Reach simplifies client and marketing management: See how we compare to in-house solutions.
In 2025, cutting-edge marketing tactics like virtual tours, creative social media, and AI-powered personalization are essential for making your listings stand out. By embracing these tools and strategies, you’ll not only attract more buyers but also establish yourself as a forward-thinking real estate professional.
Ready to take your marketing to the next level? Contact Ollin Reach to learn how we can support your success in 2025 and beyond.
