Want to improve your real estate marketing in 2025, but not sure what type of content to create or platforms to post on? When we talk to Realtors and marketing teams, this is a common concern.
The truth is that social media trends move fast—and in 2025, the gap between agents with a strong real estate marketing plan and those without is wider than ever. That’s why the question isn’t if you should be on social… it’s where and what you should be posting to attract real estate clients.
In this post, we break down the top-performing social media platforms and content types for real estate marketing this year, plus proven tips we use to boost engagement and generate authentic leads.
The Best Social Media Platforms for Real Estate Marketing in 2025
While new platforms pop up constantly, these are the top three that continue to drive real estate marketing results in 2025:
- Instagram: Still the gold standard. Reels, Stories, and carousels dominate engagement.
- YouTube (Shorts + Long-Form): Great for SEO and longer buyer/seller guides.
- TikTok: Short, informative videos help agents reach younger and first-time buyers.
For your real estate marketing strategy, target the online platforms that your ideal clients are using, and then commit to being consistent. It's better to do one platform well than spread yourself too thin.
The Best Types of Real Estate Marketing Content (That Actually Work)
Not all content is created equal. In 2025, we’ve seen a few post types helping Realtors boost visibility and build trust more than the rest:
- Short-form video (Reels, Shorts, TikToks): Home tours, FAQs, tips, and myth-busting content get the most shares.
- Carousel posts (Instagram): Ideal for storytelling, educational tips, and highlighting client wins.
- Stories: Best for real-time updates, polls, and behind-the-scenes moments.
Pro Tip: For better engagement and reach, add captions to every video, and make sure each post includes a clear call to action like “Comment below” or “DM for more info.”
How to Boost Social Media Engagement & Generate Real Estate Leads (Without Being Salesy)
Your real estate marketing content should be designed for interaction, not just impressions. Here’s how top agents are turning social media views into actual leads:
- Post consistently (3-5x/week) with a mix of listings, education, and personal brand content
- Use polls, questions, and quizzes in Stories to increase interaction
- Send DMs to new followers, thank them, and offer something valuable (like a local guide or checklist)
The secret to success: Show up like a helpful expert, not just a salesperson. Relationships are the new key to ROI for real estate marketing.
Show Up Smarter (Not Just Louder) in Your Social Media Content
When everyone’s doing real estate marketing on social media, just showing up and making noise does not guarantee results. The truth is, in 2025, the most successful real estate agents aren’t the loudest—they’re the smartest about how and where they show up in social feeds.
By focusing on the right platforms, creating content that connects authentically, and showing up with a real purpose, you can build a presence that generates trust, engagement, and referrals.
Need help making it all happen without burning out? Ollin Reach gives you the tools, templates, and strategies to stay visible and build a brand that works—on autopilot.
