Your 2025 Real Estate Marketing Refresh: What’s Out, What’s In

A realtor updating their marketing strategy on a laptop.

Like the real estate market, the landscape of real estate marketing trends is always changing too, and what worked last year may not cut it in 2025. Buyers and sellers expect a modern, tech-savvy experience, and outdated strategies can make you invisible in a crowded market. If you're still relying on old-school tactics, it’s time for a marketing refresh. Here’s what’s out, what’s in, and how to easily modernize your strategy without a major overhaul.

What’s Out: Generic Social Media Posts for Realtors

Social media is still a powerhouse for real estate marketing (and only growing more important), but generic “Just Listed” posts with a few photos aren’t engaging buyers anymore. Algorithms favor interactive, valuable content, and audiences expect more than just a sales pitch.

Instead, Try This:

Behind-the-scenes content: Show your process, from staging a home to attending an inspection.
Video-first strategy: Quick home tours, market updates, and client testimonials perform better than static images.
Personal storytelling: Share client success stories and your own experiences to build trust and engagement.

Pro Tip: Use Instagram Reels and TikTok to showcase properties in a way that feels fresh and engaging.

A realtor filming a home tour video for social media. — Ditch generic posts and embrace video for better engagement.

What’s In: AI-Powered, Personalized Real Estate Marketing

Consumers expect tailored experiences, and AI-driven real estate marketing tools make it easier than ever to deliver. From automated email sequences to chatbots that answer questions in real time, AI helps you stay top-of-mind without adding extra work.

Ways to Use AI in Your Marketing:

Smart follow-ups: AI-powered CRMs can send personalized emails based on client behavior.
Automated social media captions: Tools like ChatGPT can generate captions that align with your brand voice.
Predictive analytics: AI can help identify the best times to list homes based on market trends.

Pro Tip: Use AI to streamline your workflow, but don’t let it replace personal connection—buyers still want a human touch.

A realtor using AI-powered software to automate marketing tasks. — Leverage AI tools to personalize outreach and save time.

What’s In: Hyper-Local, Niche Marketing for Realtors

In 2025, real estate marketing is all about specificity. Instead of trying to appeal to everyone, agents are finding success by focusing on niche audiences and hyper-local content.

How to Get More Targeted:

Neighborhood guides: Create in-depth content about specific communities, highlighting schools, dining, and lifestyle perks.
Content for specific buyer types: First-time homebuyer guides, luxury market trends, and downsizing tips resonate more than general advice.
Localized SEO strategies: Use keywords like “best realtors in [City]” or “homes for sale in [Neighborhood]” to attract local buyers.

Pro Tip: Position yourself as the go-to expert for a specific area or type of buyer to build trust and authority.

A real estate agent creating a neighborhood guide on their laptop. — Stand out by focusing on niche markets and local expertise.

Modernize Your Real Estate Marketing Today

Refreshing your marketing strategy doesn’t mean starting from scratch. By replacing outdated tactics with video-first content, AI-driven personalization, and hyper-local strategies, you can attract more buyers and sellers in 2025. Stay ahead of the curve and make this the year you level up your real estate marketing.