Ready to create your real estate marketing plan? Q4 is a make-or-break time in real estate. Between end-of-year sellers, motivated buyers, and the holidays, it’s easy to let your marketing slide. The good news? You don’t have to reinvent the wheel. Here’s a ready-made Q4 marketing plan you can copy, paste, and run with.
Step 1: Seasonal Content That Connects
Leverage the season to stay visible without sounding salesy. Think fall home tips, holiday hosting ideas, and neighborhood spotlights. These lifestyle-focused posts keep you top-of-mind while showing that you’re in tune with what your audience cares about right now.
RELATED: Real Estate Listing Photos Essentials: Create Listings That Convert
Step 2: Referral Outreach Before the Holidays
The end of the year is the perfect time to thank your past clients and referral partners. A simple handwritten note, small gift, or “thinking of you” text goes a long way. This isn’t a sales pitch but creating relationships that will pay off when people start making moves in January.
RELATED: How to Build a Real Estate Referral Network
Step 3: Prep for a Strong January Launch
Don’t wait until New Year’s Day to plan your Q1 strategy. Use Q4 to line up listing campaigns, refresh your website or CRM, and get your marketing calendar ready. That way, when the market heats up in January, you’re already out in front.
RELATED: Is Your Google Business Optimized for Real Estate? 3 Updates to Make This Fall
Your Q4, Simplified
You don’t need to stress about what to post, when to follow up, or how to end the year strong—this Q4 marketing plan covers the essentials. Focus on connection, gratitude, and preparation, and you’ll roll into the new year with momentum.
Want this done for you instead of adding more to your plate? Ollin Reach specializes in building and managing marketing plans that keep you consistent, connected, and ahead of the curve—without the burnout.
