Real estate automation tools are essential when you're juggling client calls, open houses, and paperwork—you don't have hours to waste copying info between apps.
That's why automation is a game-changer—but should you stick with built-in CRM integrations, or use a connector like Zapier? Let's break down what actually saves you the most time (and headaches) as an agent.
What Are Native Integrations?
Native integrations are built directly into your CRM or marketing platform. For example, a CRM that syncs automatically with Mailchimp or Google Calendar. They’re usually seamless, easy to set up, and don’t require an extra tool. The downside? You’re limited to the connections your software provider supports.
What Is Zapier and How Does It Work?
Zapier is like a digital middleman for real estate automation tools. It connects thousands of apps—even if they weren’t built to talk to each other. For example, you can set up a Zap that takes new leads from a Facebook ad and instantly adds them to your CRM, email list, and Google Sheets. It’s flexible and powerful, but requires a little setup and usually comes with a subscription fee.
Zapier vs Native Integrations: What’s Better for Realtors?
So which real estate automation tool actually saves more time? It depends on your workflow:
- Native Integrations are best for core tools you use daily (like CRM + email). They’re quick, reliable, and don’t break often. But they’re not always available between every app.
- Zapier shines when you need flexibility, like connecting niche tools or layering multiple automations in one workflow. Zapier shines when native integrations aren’t available.
The real time savings come when you use them together—native integrations for everyday tasks, Zapier for custom workflows that your CRM can’t handle.
Ready to save more time? 3 Real Estate Automation Tools to Save Agents 10+ Hours a Week - Ollin Reach
The Best Real Estate Automation Tools Are the Ones You’ll Actually Use
Whether you stick with native integrations or add Zapier into the mix, the key is consistency. Real estate automation tools only work if your workflow is reliable, simple, and fits your daily workflow. For most agents, a blend of the two saves the most time—and keeps you focused on clients instead of copy-pasting data.
Explore expert-level automations and marketing solutions with Ollin Reach.
